Hot Water Bottle Offer

30 September 2026 · The complimentary hot water bottle offer returns on 1 October. Ad 157, last season's best seller, comes back exactly as it ran. Every other video gets new copy, written around what each one shows.

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Ad 157 · the unboxing that sold best Unboxing videos · Ads 167 and 168 Joey's videos · Ads 155 and 152 Home videos · Ads 153 and 158 Headlines · on every new ad

Ad 157 · the unboxing that sold bestNo change · relaunched as the same post

The slow unboxing video that drove most of last season's hot water bottle sales.

This ad comes back exactly as it ran, as the same post, so it keeps the likes and comments it has already built. Nothing to approve here. It is shown so you know it stays the same.

Relaunching as the original post (same post ID). The copy and headline below will not change.

Primary textStays as it is

⭐️⭐️⭐️⭐️⭐️ Claire. E “Beautiful, thick and super soft. Perfect for colder nights. Thank you!” Receive a complimentary Sheepskin Hot Water Bottle worth £69 with all orders over £150 for a limited time. Thoughtfully tanned in small sustainable batches we sell out regularly. We prioritise sustainability over mass production and only hold small quantities 🌿

HComplimentary Sheepskin Hot Water BottleStays as it is

Unboxing videos · Ads 167 and 1685 primaries · shared headlines below

The same unboxing footage in two edits. Closest in feel to 157, for people deciding whether they want one.

Sends to /collections/sheepskin-hot-water-bottles

These videos already make the case the way 157 does, so here we try five different ways of writing it. The offer line is identical in all five, so whichever one Meta favours tells us how to write the next round.

All five texts run on both videos.

Primary Text

P1 · After the box Testing: writing structure EditedRevised since your edit

The tissue paper gets folded away and the box finds its way to the back of a cupboard. The hot water bottle stays out, at the foot of the bed or on the arm of the sofa, every evening until spring. Handcrafted from ultra-soft New Zealand sheepskin, with the bottle included inside, it's the little luxury you'll reach for after a long day, winter after winter. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

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P2 · Question and list Testing: writing structure EditedRevised since your edit

When will you reach for yours first? • At your feet on the first properly cold night • On your lap with a cup of tea after a long day • Warming the bed while you run a bath Handcrafted from ultra-soft New Zealand sheepskin, with the bottle included inside. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

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P3 · Real against faux Testing: writing structure EditedRevised since your edit

Most hot water bottle covers are knitted or faux fur, and quietly replaced once they flatten and bobble. Ours are handcrafted from real New Zealand sheepskin. No synthetic shine, no scratchy feeling, just exceptional softness that holds a gentle warmth and stays lovely year after year. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

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P4 · Just for you Testing: writing structure EditedRevised since your edit

Everything else in your order is for the home. This one is just for you. A little everyday luxury for the moment you finally sit down after a long day: ultra-soft New Zealand sheepskin, handcrafted, with the bottle included, holding its gentle warmth long after the kettle has gone quiet. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

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P5 · Offer first, kept short Testing: writing structure EditedRevised since your edit

Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time. Handcrafted from ultra-soft New Zealand sheepskin, with the bottle included, for slow evenings and cosy nights, winter after winter.

We have revised this line since you edited it.

Joey's videos · Ads 155 and 1525 primaries · shared headlines below

Joey talks through the hot water bottle on camera, so her voiceover does the explaining.

Sends to /collections/sheepskin-hot-water-bottles

People see these ads several times before they buy, and not in any set order. So each text meets a different point on the way, from someone who has not thought about a hot water bottle yet to someone ready to order. All five run on both videos.

Primary Text

P1 · The evenings drawing in Testing: funnel stage EditedRevised since your edit

There's a point every autumn when the evenings draw in and the house never feels quite warm enough, however long the heating has been on. That's when our Sheepskin Hot Water Bottles come out. Handcrafted from ultra-soft New Zealand sheepskin, they hold a gentle warmth right through the evening, curled up on the sofa or settling into bed. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

not looking yet

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P2 · The quieter moments (155, rewritten) Testing: funnel stage EditedRevised since your edit

Made for the quieter moments: an evening with a good book, a slow Sunday morning on the sofa, the last few minutes before sleep. Our Sheepskin Hot Water Bottles are handcrafted from ultra-soft New Zealand sheepskin and hold a gentle, lasting warmth, the loveliest thing to snuggle up with after a long day. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

not looking yet

We have revised this line since you edited it.

P3 · Why sheepskin Testing: funnel stage EditedRevised since your edit

A hot water bottle is only as lovely as what it's wrapped in. Real sheepskin breathes, so it holds a gentle, lasting warmth rather than a sudden heat, and the wool stays soft against your skin all night. Ours are handcrafted from premium New Zealand sheepskin and shearling, with the bottle included inside. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

comparing options

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P4 · What arrives Testing: funnel stage EditedRevised since your edit

Our Sheepskin Hot Water Bottle, in detail: • Handcrafted from premium New Zealand sheepskin or shearling • Hot water bottle included inside • Arrives beautifully gift wrapped • In cream, white, taupe, mist and espresso Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

knows the product

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P5 · The nudge Testing: funnel stage EditedRevised since your edit

Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time. A lovely reason to finally choose the sheepskin rug, cushions or seat pads you've had your eye on.

ready to order

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Home videos · Ads 153 and 1585 primaries · shared headlines below

Interiors footage with several pieces from the range. Best placed to sell the whole order, not just the gift.

Sends to /

The gift only comes with orders over £150, and no hot water bottle ad last season told people what to buy to get there. Each text is written the same way and leads with different pieces, so we learn which products get people past £150. The last one names no product, as the baseline.

All five texts run on both videos.

Primary Text

P1 · Rugs lead Testing: which product leads EditedRevised since your edit

A pair of our sheepskin rugs, one either side of the bed, so sleepy bare feet land somewhere soft first thing. Each one is handpicked from ultra-premium New Zealand sheepskins for its exceptional softness and rich tones, made to be lived with year after year. Together they take you past £150. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

We have revised this line since you edited it.

P2 · Seat pads lead Testing: which product leads EditedRevised since your edit

Four of our sheepskin seat pads, one for each dining chair, for the sort of evenings where guests stay for just one more glass. Each one is made from premium New Zealand wool, sumptuously soft to the touch and made to be lived with year after year. Together they take you past £150. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

We have revised this line since you edited it.

P3 · Cushions and bed socks lead Testing: which product leads EditedRevised since your edit

Two of our sheepskin cushions for the sofa, and a pair of cashmere bed socks for the evenings you finally put your feet up. Handmade in England from natural New Zealand longwool, with socks in pure Mongolian cashmere, made to be lived with year after year. Together they take you past £150. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

We have revised this line since you edited it.

P4 · The whole house leads Testing: which product leads EditedRevised since your edit

From the deep pile of our sheepskin rugs to the softness of cashmere bed socks, our home is built on natural fibres, chosen for how they feel and how long they last. Found in the finest homes across England, every piece is made to be lived with year after year. Choose whatever suits your home. Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time.

We have revised this line since you edited it.

P5 · No product named (the baseline) Testing: which product leads EditedRevised since your edit

Receive a complimentary Sheepskin Hot Water Bottle worth £69 on all orders over £150 for a limited time. Natural fibres for the home, chosen for how they feel and made to be lived with year after year.

We have revised this line since you edited it.

Headlines · on every new ad5 headlines

One set of headlines shared by all six new ads.

Headlines only show in the feed, not in Reels or Stories, so they carry the offer and the material rather than a new idea.

Headlines

H1 Complimentary Sheepskin Hot Water Bottle Edited

157's headline, word for word

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H2 Complimentary With Every £150 Order Edited

puts the spend in the headline

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H3 Softness for Your Colder Nights Edited

echoes Claire E.'s review

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H4 Snuggle Up After a Long Day Edited

your wording from the September edits

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H5 Handcrafted From New Zealand Sheepskin Edited

the material, plainly

We have revised this line since you edited it.